Looking for opportunities in advocacy or research

Important life update: I’m looking for opportunities in the advocacy or research fields where I can make a positive difference. Please read the blurb below and contact me with any leads for opportunities.

I’m an academic and digital communication professional looking for opportunities to help local researchers or progressive nonprofit organizations in the Washington DC area or remotely.

I have more than ten years of experience in digital and traditional communication, which includes the following: writing and editing advocacy emails, blogs, website content, social media content, press releases, and other communication products; producing web pages and emails using HTML, Adobe Dreamweaver, and content management systems such as WordPress and Drupal; conducting A/B tests for emails; creating and editing images for websites, email and social media using Photoshop; editing digital videos using Adobe Premiere and iMovie; developing and executing digital communication and advocacy strategies for nonprofit advocacy organizations; retrieving and analyzing web traffic, email, and social media stats; and other assorted communication skills.

I’m also a communication researcher and teacher, which means I have experience in the following: conducting literature searches and reviews; writing and editing academic research papers and shepherding them from conception, through multiple reviews, and ultimately to publication; creating and delivering academic presentations to audiences of subject-matter experts; reviewing research papers for academic journals and conferences; conducting content analyses (both qualitative and quantitative); conducting in-depth interviews with elite subjects; teaching basic concepts of digital communication (both theoretical and practical) to undergraduate and graduate students; writing op-eds and commentary for popular media; appearing as a media expert on communication topics; and other assorted academic skills.

You can look at my professional trajectory on LinkedIn. My CV and samples of my academic work are available on this website. If you are interested in working together, please email me at luishestres@gmail.com.

(Relatively) new publication: Visualizing the Paris climate talks on Twitter: Media and climate stakeholder visual social media during COP21

Social Media+Society logo

Social Media+Society is an open access journal

This publication has been out for a few months but I simply haven’t posted it on here yet. My latest publication is an article co-authored with DePaul University’s Jill Hopke and it’s entitled: Visualizing the Paris climate talks on Twitter: Media and climate stakeholder visual social media during COP21. It’s available for free from Social Media+Society, which is an open-access journal. Here’s the abstract:

In 2015, meeting in Paris for the Conference of the Parties (COP21), representatives of 195 nations set an ambitious goal to reach net zero greenhouse gas (GHG) emissions by mid-century. This research uses the Parties to the United Nations Framework Convention on Climate Change, which took place in Paris during 30 November to 11 December 2015, as a case study of Twitter coverage of the talks by mainstream and alternative media outlets and other climate stakeholders, including activists and fossil fuel industry groups. It compares the British Guardian with other media and climate stakeholders’ visual framing of climate change on Twitter during COP21, because the publication had launched an advocacy campaign in March 2015 promoting fossil fuel divestment in the lead-up to COP21. Findings show that individual activists and movement organizations functioned similarly in climate change visual framing in Twitter posts, as did individual and organizational multinational representatives and scientific experts. The news media categories varied by type of news organization. The major outliers were the fossil fuel industry and trade association accounts. Industry stakeholders largely focused on former US President Barack Obama’s climate policy, promoting the perception of a lack of domestic support for his climate policies in their visual Twitter postings.

As usual, I welcome any questions or feedback about my research!

New publication: Take action now: Motivational framing and action requests in climate advocacy

Environmental Communication cover

Environmental Communication, edited by Matthew C. Nisbet

Today the journal Environmental Communication published an article I wrote called Take Action Now: Motivational Framing and Action Requests in Climate Advocacy. Here’s an abstract from the article:

This article explores similarities and differences between Internet- mediated climate change advocacy organizations and their legacy counterparts. It relies on a content analysis of advocacy emails produced by Environmental Defense Fund, Natural Resources Defense Council, Sierra Club, Greenpeace USA, League of Conservation Voters, Climate Reality Project, 1Sky, and 350.org. The study finds differences and similarities in strategic Internet use, including greater emphasis by climate groups on high threshold, offline actions; greater emphasis by legacy groups on low threshold, online actions; and high reliance by both framings that demand accountability from political elites. Implications for Internet-mediated and climate advocacy are discussed.

The article draws on a data set of emails compiled by David Karpf, to whom I’m thankful for granting me access to them. As usual I welcome comments and questions about this research.